OUGD 602// Project Brief Sent to Client: DHR

DHR are a global Executive search firm. I worked for a small office of theirs for around 8 months before coming to university so have an in with them. I have managed to get the head office in Chicago interested in me developing this years corporate Christmas card. This may not sound like a big deal but they send these cards to the heads of some of the largest organisations on the planet, so it is a huge opportunity for a bit of self promotion for DHR and of myself. 

http://www.dhrinternational.com/

Below is the brief as I have put it to the clients, DHR.
I have tried to outline what I think they want within the time constraints of this relatively short brief. I have also tried to use neutral language and outline the rules of the brief in a simple way. For example I have offered for an additional 5 languages to be given. 
Lauren is the head of marketing in Chicago, Frank is the head of European operations and Ron is the head of IT and will be in charge of the distribution. 

 

Hi Lauren, Frank, Ron

 

I have just been catching up on the e-card brief, I have discussed the details of the brief as follows – please do review and let me know if you want to change any aspect of this –

 

E-card will go from DHR consultants to their clients, BD targets, candidates.

Card will be available for all to use, globally, where the theme is appropriate.

Standard wording will be ‘Season’s Greetings’ – keep it holiday neutral as per Lauren’s email.
Theme will be holiday neutral too – ‘winter’ theme.

Aim will be professional and clean, using DHR colour (blue) if possible, and incorporating the DHR logo within or under the image.

Will be a flat image, no animation included, designed and developed by myself. 

E-card will be produced in English language.

I can create a version in other languages if this is required - max 5 languages additional, will need to be short two-word greetings and these will be provided by DHR to myself.

E-card will be seen in the body of the email by preference, so easy to view by recipient.

At this stage I am not planning to use any ‘paid for’ images but will let Lauren know if this changes.  

 

And a few questions for you please Lauren, 

I am planning to make the e-card compatible with Outlook - does everyone use Outlook? 
Are there any restrictions on which typefaces I should use?
Any other points to bear in mind?

Luke.