OUGD 602// Final Pitch Email to DHR

I have sent off my final design for the 2013 Christmas card to DHR the international search firm and recruitment agency. I have tried to explain the card in the most clear and concise way possible, perhaps totally over-blowing the whole thing but some of the stuff I've come up with really makes sense, it works as a piece of brand building for them so it is actually quite important. 



Hello Lauren, Frank and Ron,

The DHR Snowflake is my concept for the 2013 DHR Seasons Greetings card.

I understand that the practice of sending greetings cards at this time of year serves a higher purpose than just well-wishing; it is an important marketing tool, an opportunity to improve relationships and spread a positive message about the company and its values amongst clients and the DHR team.
With this in mind, my main focus is to deliver a professional and personalised message.

The card achieves this aim by:

1. Incorporating a strong visual DHR identity. The colours of the snowflake are taken directly from the globe segment of the DHR International logo, whilst the typeface I have chosen, Museo Sans, is used extensively on the DHR website. The DHR logo is immediately identifiable as an integral part of the design. 

 2. Reflecting the DHR business and values. The concept of the snowflake is of many parts coming together to create a beautiful image, celebrating teamwork, diversity and a successful outcome. Like DHR, the various diverse parts interact and support each other, providing a strong yet dynamic structure; the overall shape references the global reach of DHR.

3. Avoiding visual clichés whilst remaining seasonal. The stylised snowflake evokes an icy winter theme, but also contains warmer colours like pine green.  It creates the right emotion without relying on a kitsch Christmas scene. This also facilitates using the card for audiences with a range of cultures and beliefs.
 
4. Balancing simplicity and detail. The message is direct and straight to the point. The snowflake is recognisable but contains many patterns which offer a level of complexity and depth. In terms of design this allows the card to remain both interesting to look at and professional in manner.

In terms of using multiple languages the design is very open for that, I can just alter the 'seasons greetings' text. 

For any personal messages I would advise that you write them below the image, I will demonstrate how the overall E-mail would look below:
If you have any other questions or comments it would be great to hear them too.

Thanks again,
Luke.

Dear X,

This is where you would write your personal message.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ac vestibulum erat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sincerely,

Consultant Name

Title and role

DHR International

Location and Address

T: 000000000 ext. 000|  F: 00000000 | xxxxx@dhrinternational.com

For over 20 years DHR International has been a leading, privately held provider of executive search solutions with more than 50 wholly-owned offices spanning the globe.  DHR’s
 renowned consultants specialize in all industries and functions in order to provide unparalleled senior-level executive search, management assessment and succession planning
services tailored to the unique qualities and specifications of our select client base.  For more information on DHR International, a “Top 5” executive search firm,
visit http://www.dhrinternational.com