GROUP BLOG WORK// Alcohol Packaging

 Here are some photos I took of the design on the front of bottles and crates of alcohol. Designers have to think about the target audience, what sort of people will drink what sort of beverage, what the audience expects the packaging to look like also for example.

Crates of San Miguel are coloured a deep golden to reflect the perceived quality of the beer and the warmth of its taste. A Blackletter type and old trade ship suggests years of experience and hits towards times of the Spanish empire. A fake condensed water is printed on the top to represent a cold beer on a hot day.

Erdinger is a German beer so a Germanic/ Roman font is used. Erdinger is suppose to be an above average beer so the label design is busy with text and image of a 'turn of the century' 1900's feel. It is also a wheat beer so this is symbolised many times on the bottle.

Strongbow and Fosters are low end beverages. However they are still both from major breweries so they get good designs. The fosters 'F' brands the beer almost like a sportswear brand, which is rare for alcohol. The cans are instantly recognisable as a result. Once again fosters use this warm golden yellow to reflect the colour of a pint on a sunny day.

Russian Standard and Smirnoff, both try to conjure images of their Russian origins. Pre-revolution Russia to be precise, with crowns, domes, gold foiling, etc. Russian Standard even prints its name in Russian to force the point of quality and originality. 

When people look for cheap items they are drawn to anti-design. Despite the ability of Tescos to hire designers to make a beautiful label they slap on this. Because people will be looking for the label, not the price!