OUGD 602// A Visit To Propagation House

 Over the weekend I went to visit Mark at Propagation House. This was a great experience and although I have met Mark a few times before this was the first time I had spend an extended amount of time working with him. The day was all about collecting photos and information about the website for the studios and making sure that we were both on the same page in terms of design and content. We also discussed the logos development and that the current version is 90% of the way there.

Finally Mark suggested that it would be interesting to see if I could do any work for the Bands who come to the studios to record. Although at the same time he suggested I don't work for them as they are notorious for not being great clients for designers.

Overall it was a great visit and I got loads out of it both for my extended practice module and my PPP module. It was great to work as a professional designer with a professional client. 

I have taken way more photos than this, but here are a few decent shots of the studio and surrounding countryside and ocean....

OUGD 602// Letterheads

I have had a look at my new logo identity and have decided to apply it to a range of printed and digital outcomes. Here is a mock up of what I will be producing shortly. Once I have time I can print these off and put them to use.

OUGD 602// PPP Presentation

OUGD 602// New Website

I've got my new website up and running, with a new logo and information bar and new content. The site is based of the the framework of the old one and is built from the ground up by myself. This will be a great advantage when emailing potential clients or for job opportunities and acts as an online portfolio website for now.

It can be found at:

http://www.lukerossiter.co.uk/

On another note, if you search my name on google the website is now the top result. I put this down to good search optimisation on the site and also the fact that I have a google mail account linked on the page, which apparently helps with the search equations acting in you favour at google's end.

OUGD 602// New Logo

I have altered my branding very slightly. I was happy with how it looked before but I think that I felt that the way I had stitched the L and the R together was a little heavy handed. This is heavily based on the old logo but with a little bit of a more dynamic style. It is also slightly more ambiguous and could be seen as my initials again or perhaps an 'x' or half of a love heart. I think it is just slightly more interesting to look at. At the same time it is still close enough to my old logo design that I can use my old business cards for a little while longer before I have to order new ones.

Again it comes in black or red. 

OUGD 602// Second Email to Deep Space Industries - Bryan Versteeg

Bryan Versteeg is the creative force behind Deep Space Industries and the guy who makes all of their digital 3D illustrations of the space probes and stations that the organisation releases. His also the founder of SpaceHabs and does work for a number of other clients in the space exploration business. 

http://www.bryanversteeg.com/

I thought that it would be great to get in  touch with him and try to find out how he got involved in designing stuff for all these amazing organisations and see if he could have a look at my own ideas. Here is the email that I sent to him, I left my website off because I was paranoid that I would get caught in spam filters: 

Hello Bryan,

I am a student graphic designer in my third year at Leeds College of Art, England. Having finished a dissertation project on graphic designs role in the space race I have been looking up modern day creatives operating in the space industry, which lead me to your site. I'm really into the work you're doing, especially the projects for space habitats; that area where science fiction meets our near future reality really fascinates me.

I understand that it takes years of experience and operating in industry to get to where you are currently. I thought I would take the opportunity to ask advice on how I, as a soon to be graduating graphic designer, could get involved with the space industry?

On another note, as part of my studies I have been working on a conceptual logo rebrand for Deep Space Industries as well as a few ideas for mission insignia and markers. If you are interested it would be great to show you some of these, the feedback would be invaluable for the development of my work, especially from someone involved with the company. 

Thanks for your time, best regards,

Luke.

OUGD 602// Third Email to Propagation House

 This is the third Email I have sent to Propagation House asking for their opinions on the new work I have been doing. It is important to note that I have been making more frequent phone calls to the studio and these emails are just a way to explain stuff to them in writing and for reference. Still it is good practice to keep people informed.

 

 

 

 

Hello!

I've put together a few more ideas for the new logo;

The first concept continues with the folk/ blues hand-drawn type idea from before, there are several elements within the logo (like the lightning and circles) which can be removed or altered, but this is the 'most busy' version of this concept. I've also added a small 'established' mark separated by a simple interpretation of your older logo for the 'heritage' aspect. (I put 1996, I don't know if this is correct and can be changed). The interesting thing about this one is the balance between a hand drawn aesthetic and its conversion into a digital vector drawing, if you think the lines could be straighter and the image sharpened up that is possible, alternatively the lines could be given a more 'lo fi' quality for a more folky, creative style.

The second idea I have been working on has a more modern aesthetic and leans more towards a rock audience. The idea here is to have a stronger, heavier identity with a similar feel to some of the studio websites Mark and myself looked through a few days ago. The broken up blocky style comes from the necessity of spelling out such a long name, avoiding repetition of the exact same shapes to give a more dynamic range in the lettering. The circular shape on the right separates the two words and also acts as the Sun or the Moon rising over a countryside setting creating a silhouette of the studio. The chimney smoke is interpreted here as a lightning rod illustrating the nature of the work going on inside the building. I've included a range of colours for this one because they give a very different tone of voice to the design that you may be interested in seeing.   

I have also put together these two images to show the two vectors in a different setting. The purpose is to just illustrate their usage in a real life setting, for example a gig poster.

Thanks again for having a look through these, I hope they are closer to what you are looking for. As always I can edit and change these, or start with some new ideas too!

Luke

P.S.I just though it might be useful to put this image in the email, it shows some of the ideas I have ended up with. Could be useful to see all of the outcomes on the same page.